The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Known as the Paycheck Protection Program (PPP), the initiative provides 100% federally guaranteed loans to small businesses. Importantly, these loans may be forgiven if borrowers maintain their payrolls during the… Continue reading Small Business Guide and Checklist for Coronavirus Emergency Loans
Even though the Coronavirus has us all cooped up, there are still many things you can do for your business right now that will benefit you in the near future.
What the 2018 Facebook changes mean for business pages.
Email subject lines are like storefront windows and are extremely important. So is being clear and delivering what you imply.
There are lot's of ways to get creative with content marketing.
You’ve taken the time to plan out your super slick, social media marketing strategy. Now it's time to see how things are measuring up. Some important questions to keep in mind are: when is your audience most active? Which outlet drives the most traffic your way? How far does your message reach? There are some… Continue reading Tracking your social media success.
Expand your video-based content marketing campaign outside YouTube and find new ways of interaction with your customers. With an estimated 100 hours of videos added every minute, YouTube continues to be the strongest video website today and it doesn’t look like that will be changing anytime soon. Keep in mind that according to YouTube, 80%… Continue reading Expand your video-based content marketing campaign
I mean, do you really know them? Knowing who you want your customer to be is one thing, knowing who they actually are, is another. Do you ask the key questions and then compile that information to create a more accurate picture of who your customers are? Are you hearing what they are saying? If… Continue reading Do you know your customer?
We asked Rebecca Lapierre of Town Square Realty Group what some of the things a business needs to consider when looking for space. Here is what she had to say...