Maine marketing and small business info.

Growing your small business

Small Business Guide and Checklist for Coronavirus Emergency Loans

The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Known as the Paycheck Protection Program (PPP), the initiative provides 100% federally guaranteed loans to small businesses. Importantly, these loans may be forgiven if borrowers maintain their payrolls during the… Continue reading Small Business Guide and Checklist for Coronavirus Emergency Loans

Growing your small business, Social Media, Uncategorized

Tracking your social media success.

You’ve taken the time to plan out your super slick, social media marketing strategy. Now it's time to see how things are measuring up. Some important questions to keep in mind are: when is your audience most active? Which outlet drives the most traffic your way? How far does your message reach? There are some… Continue reading Tracking your social media success.

Content Marketing, Growing your small business

Expand your video-based content marketing campaign

Expand your video-based content marketing campaign outside YouTube and find new ways of interaction with your customers. With an estimated 100 hours of videos added every minute, YouTube continues to be the strongest video website today and it doesn’t look like that will be changing anytime soon. Keep in mind that according to YouTube, 80%… Continue reading Expand your video-based content marketing campaign

customer satisfaction, Growing your small business

Do you know your customer?

I mean, do you really know them? Knowing who you want your customer to be is one thing, knowing who they actually are, is another. Do you ask the key questions and then compile that information to create a more accurate picture of who your customers are? Are you hearing what they are saying? If… Continue reading Do you know your customer?